Challenge
Designing an approachable and trustworthy digital health insurance marketplace for users to be informed trusted and be able to confidently make decisions to protect their weel-being
My role
Design strategist & UX designer
Conducting user research
Defining design directions and leading UX phase
Organising multiple feedback and iteration sessions with stakeholders
Co-ordinating with development team on design quality and delivery
Team
Strategic and UX Designer (Myself), Creative director, Researcher (1), Visual designers (2)
Highlights
Launched in India
Context and process
Landscape
User research and interviews
Design pillars
User research | UX & UI | Mobile & Desktop
Proposal
Created by Gautam Chaitanya